about serif

print and web design and commercial printing

Formed as Hirshorn & Born in 1990, serif provides a number of design & communication services and products. We design virtually any kind of printed or electronic matter, including corporate identity packages, web sites, marketing materials, annual reports, newsletters, books, and more. We’ll provide the finished materials or work directly with your printers. From simple, cost-saving digitally-produced low run items to complex, multicolor design marvels, we can help you deliver the right piece to your clients and target audiences.

advertising and copy writing

With many years of experience in the advertising world, we can help you to develop an advertising and marketing plan from soup to nuts. We'll help you sharpen your vision, decide where you want to be, and work within your budget to produce a campaign that's just right for you.

branding

More than a buzzword, and more than just how you look to your clients, branding is a vital component of any successful organization. Better yet, a good brand doesn't necessarily have a linear relationship to your budget. At its root, it's your way of doing business. You have a brand: is it the right one?

solutions

Over the years, we have helped many of our clients to become more nimble and proactive — and to save money — while handling their marketing and communication needs. In the age of content management and repurposing, high speed access, and digital printing, there are numerous time- and money-saving techniques at your disposal.

We have designed templates for clients who wish to produce regular publications themselves, set up online delivery and proofing to greatly reduce turnarounds, and made web pages that are literally 'plug and play' to enable virtually instant updates without the need to learn any html. We can and have helped clients choose and learn software and production techniques to enable them to make their own regular postcards, newsletters, emails, and to maintain parts of their web sites that require regular attention.

We have helped many clients struggling with technology issues, as well — performing such varied tasks as digitizing and updating logos, reigning in corporate identity schemes, updating legacy files, and more.

our way of doing business

We take great pride in keeping clients. Over the years, we have found it’s a lot easier on everybody once we’re all on the same page. Nurturing good relationships helps us to fully understand our clients’ businesses, and that means we turn out better products in less time. And that means our clients realize actual savings in both dollars and time. We don’t have a gigantic list of clients (and frankly, we don’t want to have one), but we really get to know the ones we have very well.