web site design, print design, and advertising < philadelphia / montgomery county / chestnut hill >

copy writing and editorial services

aesthetics are half the battle

No matter how visually snappy your site or printed piece is, it won't send the right message if it's poorly written. A writing style which lacks grace and punch will not encourage your audience to devote much of their precious time to your publication. Lousy writing is like the wrong typeface: your reader won't necessarily know why he's not going to read any further, he just knows it's not worth the effort to do so. Mistakes are even more harmful. Your audience will assume that you either don't realize you have made a mistake or you don't care that you have. Name your poison.

The message is the message

The look and feel of your campaign is vital to its success. If well designed, it will help to communicate your message. It will present an image in and of itself: slick, honest, friendly, professional, subtle. Ultimately, though, it's the message that matters, and that generally means copy. What do you have to say? Make it something that is worthwhile to your target audience. And then say it well.

Serif provides a full range of editorial services. We can start from scratch, rewrite your existing materials, or work from the handwritten notes you scribbled on cocktail napkins during your last red eye. In many cases, the difference between hastily scribbled, clumsy copy and polished, professional, and effective copy is very inexpensive.

We work hard to understand your mission and your target audience and help you to devise the best way to deliver the message. Whether it's a quick and punchy style, a thoughtful and elegant one, or a carefully worded and technically precise one, we'll find a way to make it work. And we'll find a way to make it harmonize with the overall design. You will stand out from your competition, and friends and foes alike will acknowledge your genius.

OK, maybe not so much that last part. But you get the picture.